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Tirtha Dhar is a Chair Professor in the Department of Marketing and Consumer Studies at the Gordon S. Lang School of Business and Economics, University of Guelph. His research focuses on empirical and theoretical modeling in marketing, particularly involving big data, economics, and industrial organization. Before joining the University of Guelph in 2013, he was an Assistant Professor of Marketing at the University of Ontario Institute of Technology and the Sauder School of Business at the University of British Columbia. His work addresses marketing strategies related to pricing and advertising decisions aimed at maximizing long-term profits while also exploring public policy questions. Dhar holds a PhD in Agricultural Resource Economics from the University of Connecticut, where he also completed his Master's degree. In addition, he served as a Post Doctoral Researcher at the University of Wisconsin-Madison in the Food System Research Group. His work has been published in leading journals in marketing and economics, and his research has been cited in major Canadian newspapers, reflecting his influence in the field of marketing research.
Faculty of Business and Information Technology, University of Ontario Institute of Technology • Canada
Taught marketing courses and conducted research in quantitative marketing and consumer behavior.
Sauder School of Business, University of British Columbia • Canada
Focused on marketing strategies and quantitative analysis related to consumer behavior.
Department of Clinical Studies. Offers MSc by thesis (2 years) and MSc by coursework (1 year).