Dr. Tito Grillo

Biography

Tito Grillo is an Assistant Professor at the Alberta School of Business, University of Texas at Austin. His research interests focus primarily on consumer psychology, particularly the relationship between adverse life experiences and consumer behavior. He investigates how systemic social issues, such as social discrimination and socioeconomic inequality, shape consumer perceptions and behaviors. Through his studies, Grillo aims to understand the interplay between learned behaviors and the challenges faced in contemporary society, emphasizing how ancestral experiences influence modern consumption trends. In addition to his research, Grillo actively teaches various courses, including Advanced Marketing Analytics and other graduate-level seminars on quantitative research methods in marketing. His courses are designed to equip students with the skills needed to analyze consumer data and apply machine learning techniques effectively. His scholarly work has been published in notable journals, emphasizing both theoretical and practical aspects of consumer behavior and marketing analytics.

Research Interests

Courses