Dr. Tong Guo

Biography

Tong Guo is an Associate Professor of Marketing at Duke University's Fuqua School of Business and holds a courtesy position in the Department of Economics. His research focuses on the causal implications of information marketing policies, particularly in healthcare contexts, and consumer protection regarding new technologies. Guo employs various methodologies including econometrics, machine learning, quasi-experiments, and online experiments to study heterogeneous impacts of healthcare marketing, mandated information disclosure, and consumer responses to misinformation in advertisements. His work covers diverse issues such as the effects of news on green food offerings, moral hazards in airline loyalty programs, and implications of marijuana legalization on opioid prescriptions. He serves on the Editorial Board of Marketing Science and is a recipient of several accolades including the MSI Young Scholar award and recognition as a finalist for the 2018 UM ProQuest Distinguished Dissertation Awards. Guo has also been a faculty fellow at various prestigious consortiums and received teaching excellence recognition at DKU. He holds degrees in Biological Science and Economics from Peking University, a Master's in Economics from Duke University, and a Ph.D. in Marketing from the University of Michigan, Ann Arbor.

Research Interests