Dr. Tony Apéria

Biography

Tony Apéria is a prominent academic affiliated with Stockholm University, where he specializes in Brand Management. He began his academic career in Sweden in 2001 after obtaining his doctorate in the field. His teaching and research interests encompass areas such as Brand Management, Reputation, Sustainability, and Business Model Innovation. With over 20 years of practical experience, he has worked with leading companies across various sectors, including banking, finance, energy, and retail. Between 2008 and 2012, he co-authored the European edition of 'Strategic Brand Management' alongside Professor Kevin L. Keller. Dr. Apéria has extensive experience in projective methods and has been a key figure in brand personality research. Notably, in 2003, he introduced annual reputation metrics in Sweden and served as the Swedish representative for the Reputation Institute during the period of 2003-2013. He founded the Nordic Brand Academy, which is partly owned by Stockholm University. Currently, he is responsible for the Strategic Marketing module in the EMBA program and teaches the Brand Management Sustainable Business Model course. Dr. Apéria also has over 15 years of experience in executive education and initiated the SU Business Model Cup in 2017, aimed at fostering sustainable business model development among students, researchers, and employees at Stockholm University.

Research Interests