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Towhid Islam is a Professor at the Gordon S. Lang School of Business and Economics, University of Guelph, Canada. He received his PhD in Management Science from Imperial College Business School, University of London, UK. His research focuses on understanding consumer decision-making underlying the adoption of new and emerging products, employing choice experiments and innovation diffusion models. With a current methodological focus on statistical, econometric, and machine learning approaches, he aims to forecast consumer choices in real markets and infer causal relationships that improve strategic policy decisions. Professor Islam has authored over 100 scholarly articles, including 48 refereed journal articles, and has received citations exceeding 5105 with an h-index of 33. He has been awarded four consecutive grants from the Social Sciences and Humanities Research Council of Canada amounting to CAD 880,921 as Principal Investigator. Among various research collaborations, he is currently involved in a grant with the National Institutes of Health and the Federal Drug Administration worth USD 3.18 million, focusing on Knowledge Translation Transfer. He has taught numerous courses including Research Methods and Marketing Analytics and has actively contributed to student advising and committee memberships for graduate programs.
Department of Clinical Studies. Offers MSc by thesis (2 years) and MSc by coursework (1 year).