Dr. Tracey Swartz

Biography

Tracey Swartz joined Scheller College of Business as an Assistant Professor of Marketing in June 2018. She holds a BS in Business, an MS in Marketing, an MS in Finance, and an MBA from the University of South Florida. She completed her PhD at the University of South Carolina's Darla Moore School of Business. Before entering the doctoral program at USC, Dr. Swartz managed a technology incubator program for the State of Florida's High Tech Corridor Matching Grants Program. At USF, she served as the Principal Investigator for a $1 million grant from the Department of Commerce to foster the growth of innovative technology companies in the Tampa Bay region. Her research interests include understanding the influence of chief marketing officers (CMOs) on marketing and firm performance, as well as areas such as product quality and word-of-mouth marketing. Her work has been published in the Journal of Marketing and has received several accolades including the Overall Conference Paper award in the 'Marketing Strategy, Innovation, New Products' track at the AMA Summer 2016 conference. She received the William O. Bearden Doctoral Student Research Award at the Southeast Marketing Symposium in 2016 and was awarded the Charles Coker Graduate Fellowship in 2017. In her spare time, Dr. Swartz enjoys training her dogs and volunteering at local animal shelters.

Research Interests