Dr. Treeny Ahmed

Biography

Treeny Ahmed is the Executive Director of Programs and a Lecturer in Practice Management at the Yale School of Management, as well as the Executive Director at the Yale Center for Customer Insights. She leads YCCI’s Discovery Projects which aim to bridge the gap between theory and practice by applying cutting-edge behavioral science concepts to solve marketing and strategic challenges for leading global corporations. Treeny has over 15 years of experience in strategy, brand building, and product management within Fortune 500 retail franchise companies. Prior to her current role at Yale, she directed national and local marketing efforts for Edible Arrangements, overseeing the brand transformation of the company's gifting heritage brand into Gifts & Treats, and developed the marketing launch plan for a new line of immediate consumption products sold across Edible's footprint of 1200 stores. Her earlier experiences include leading innovative media campaigns profiled in New York and relaunching Bath & Body Works’ Home Fragrance business. Before attending business school, she worked as an investment banker in the technology group at Morgan Stanley.

Research Interests