Dr. Trish Babb

Instructor

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Biography

Trish Babb brings a wealth of consumer marketing experience to undergraduate and graduate courses while guiding research assistant teams at Questrom’s Digital Business Institute. An experienced marketer, she has worked with startups and global consumer brands, boasting an extensive record in successful brand and product management, as well as creative content development. Trish has a proven ability to drive brands forward through exceptional cross-functional leadership and project management excellence. She began her career in advertising at BBDO/NY as an account executive, where she contributed to award-winning ad campaigns for Visa and Pepsi brands. After her successful tenure in advertising, she transitioned to client-side marketing, holding various roles with globally recognized consumer brands such as Hasbro, Play-Doh, Playskool, Sam Adams, Coors, Viacord, USPS, and LoJack. Trish is a proud alumna of Boston University, having earned a BS from the School of Communications and an MBA from Thunderbird School of Global Management.

Research Interests

Requirements for Boston University

Doctorate Program
Requirements
GPA Requirement
Required:3.88
TOEFL
Total
Required:100
Prerequisites
Bachelor's degree from an accredited institution
Application Checklist
  • Personal statement
  • Two letters of recommendation
  • Resume
  • LSAT or GRE scores
  • Transcripts through LSAC
Specialization Notes

Department of Law offers JD, LLM, and Master's in Study of Tax Law.