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Ulf Bockenholt is the John D. Gray Professor of Marketing at the Kellogg School of Management, Northwestern University. He has published widely in marketing, psychology, economics, and statistics journals. His main research interests involve the development and application of statistical psychometric methods to understand consumer behavior and improve marketing decision-making. Recent areas of research focus include measuring the effectiveness of visual advertisements, conducting meta-analyses of behavioral research, response biases in self-reports, and the effects of trust on financial consumer decisions. Ulf has served as an Associate Editor for Psychometrika and Behaviormetrika and has held key positions in the Psychometric Society. He obtained his PhD in Research Methodology Quantitative Psychology from the University of Chicago and has received several awards for his contributions to research and teaching.
Kellogg School of Management, Northwestern University • Evanston, IL
Leading marketing research and teaching.
Desautels Faculty of Management, McGill University • Montreal, Canada
Focus on e-marketing research.
University of Groningen • Groningen, Netherlands
Teaching consumer behavior.
University of Illinois, Champaign-Urbana • Champaign, IL
Research and teaching in psychology.
Standard PhD requirements for TGS departments including Chemistry, Physics, and Sociology.