Professor Dr. Ulrika Holmberg

Biography

Ulrika Holmberg is a Senior Lecturer in the Department of Business Administration at the University of Gothenburg and a researcher at the Centre for Consumer Science. Her research focuses on consumer behavior, sustainable consumption, and consumer logistics, exploring how these concepts apply to areas such as shopping patterns and the use of mobile technology in grocery shopping. Holmberg has authored and co-authored multiple reports, articles, and book chapters, contributing significantly to the field of consumer research with works such as 'Skilled, Sensitive Sustainable: Swedish Case' and 'Making Sense of Consumption'. She actively participates in various conferences, presenting research on topics including digital consumer interactions and sustainable lifestyle policies. Holmberg is committed to advancing understanding of consumer behavior in the context of evolving market dynamics and technological advancements.

Research Interests

Experience