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Ulrike de Brentani is a Professor of Marketing at Concordia University. She has extensive research interests focusing on areas such as new product and service development, new product evaluation, and product/service marketing in the business-to-business sector. Dr. de Brentani has received multiple research grants and has her work published in esteemed journals, including the Journal of Product Innovation Management and Industrial Marketing Management. She has presented refereed papers at national and international conferences and acted as a visiting speaker at various universities. Her expertise covers the fuzzy front end of the innovation process, global new product development, and marketing strategies specifically within the business-to-business domain. She obtained her Ph.D. from McGill University, contributing significantly to the understanding of innovation processes and the factors influencing product success in the marketplace.
Administered by the Mel Hoppenheim School of Cinema; focuses on cinematic arts practice and research-creation.