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Unnati's research lies at the intersection of mobile marketing, consumer mobility, and engagement in digital environments. Specifically, her work examines how consumers' use of mobile apps affects their behaviors both online and in offline retail stores. She studies how consumers' movement patterns can predict future retail visits and the impact of new forms of mobility, such as e-scooters, on both consumers and retailers. Unnati employs causal modeling, econometrics, machine learning, and deep learning approaches to explore these research themes. Her work has been published or accepted in prestigious journals including Marketing Science, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Review of Marketing Research. She has received several awards for her research, including the Mathew Joseph Emerging Scholar Award, the PDMA Emerging Scholar Award, and the outstanding doctoral student award from Mays Business School in 2019, among others.
University of Illinois at Urbana-Champaign, Business Administration • Champaign, IL
Teaching courses in business administration with a focus on marketing analytics.
GRE is optional for admission to all graduate programs in Statistics. Full status admission requires higher language scores than limited status.