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Vagn Freytag is a Professor at the University of Southern Denmark, specializing in Business-to-Business Marketing and Interactive Innovation. He leads a research group focused on addressing societal challenges within the water sector, particularly in developing sustainable business models to tackle climate-related water issues. His collaborative research approach involves engaging with public agencies, private companies, and NGOs to innovate solutions. He has played a crucial role in various industry-specific research projects, including the advertising and health care sectors. Freytag is actively involved in teaching, having designed specialized courses for practitioners and supervising PhD candidates. His academic journey has included guest researcher roles at institutions like the University of Denver and the University of New South Wales. His extensive educational background includes a PhD in Marketing from Copenhagen Business School and a Master's in Business Administration. He is also a member of various organizational and academic councils, contributing to program coordination and oversight in numerous capacities throughout his career.
University of Southern Denmark • Odense, Denmark
Leading research in Business-to-Business Marketing and applying collaborative methods.
Aarhus School of Business • Aarhus, Denmark
Taught marketing and statistics at the graduate level.
Southern Denmark Business School • Odense, Denmark
Instructed business economics and supervised student projects.
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