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Valentyna Melnyk is a Professor in the School of Marketing at UNSW, specializing in marketing research with a focus on consumer behavior, advertising, branding, and customer loyalty. She has a Ph.D. from Tilburg University, Netherlands, and extensive experience in utilizing research methods to explore complex marketing issues. Her research utilizes experimental methods and econometric techniques, leading to insights that are both actionable and academically rigorous. Melnyk has published her work in premier marketing journals including the Journal of Marketing and the Journal of Academy Marketing Science. She has received numerous awards for her research excellence, including the Emerald Literati Award for Outstanding Research. In addition to her research endeavors, she is actively involved in editorial duties for key marketing journals and has mentored junior researchers. Melnyk's academic journey also includes collaboration with several prestigious European universities, highlighting her international research influence.
University of New South Wales • Sydney, Australia
Teaching various undergraduate and postgraduate courses in marketing, including Consumer Behavior and Advanced Marketing Theory.
Massey University • New Zealand
Conducted postgraduate lectures on consumer behavior and advanced marketing theories.
Waikato Management School • New Zealand
Led seminars on International Marketing and Advanced Advertising Strategies.
VU University, Amsterdam • Netherlands
Instructed postgraduate courses on Consumer Marketing.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.