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Associate Professor Velibor Mišić is focused on the intersection of analytics and decision-making in business contexts. His expertise encompasses areas such as analytics, machine learning, marketing science, operations management, optimization, and stochastic control. With a keen interest in how firms navigate the complexities of data-driven decision-making, Mišić's research aims to develop methodologies that enable companies to transform vast amounts of data into actionable insights. This includes studying product line decisions in which firms must decide on combinations of features to offer to customers. Mišić has published his findings in top academic journals including Operations Research and the European Journal of Operational Research. He earned his Ph.D. in Operations Research from the Massachusetts Institute of Technology and holds both a Master’s and Bachelor's degree in Industrial Engineering from the University of Toronto. Mišić is also passionate about teaching, having contributed to developing the online version of an MBA elective known as Analytics Edge, which has seen significant engagement from a diverse range of students globally.
Department of Economics admits primarily for the PhD program.