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Venkat Venkatraman is a Professor Emeritus specializing in Information Systems at Boston University. He is recognized for his research into how established companies can respond to digital technologies. His work has notably addressed the transformation in asset-light settings such as software and media, and he examines the implications for more asset-heavy, information-rich sectors including automotive, logistics, and healthcare. Venkatraman's expertise is particularly relevant as today's industry leaders navigate the challenges of adapting their business models in a digital future. He is the author of the book 'Digital Matrix: New Rules for Business Transformation', which explores these themes, and his upcoming work focuses specifically on asset-heavy sectors. Venkatraman holds a PhD from the University of Pittsburgh's Katz Graduate School of Business and has degrees from prestigious institutions in India, including an MBA from the Indian Institute of Management and a BTech from the Indian Institute of Technology.
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