Dr. Venkatram Ramaswamy

Biography

Venkat Ramaswamy is a professor of marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized thought leader and eclectic scholar with wide-ranging interests in innovation, strategy, marketing, branding, operations, and the human side of organizations. Ramaswamy is a prolific author of numerous articles, including the influential 2000 Harvard Business Review article 'Co-opting Customer Competence' and the 2003 Sloan Management Review article 'The New Frontier of Experience Innovation,' which won the MIT-PricewaterhouseCoopers award. His 2004 book 'Future Competition,' co-authored with C. K. Prahalad, introduced the concept of co-creation to the business world. He is a sought-after speaker and mentor for global firms aiming to become co-creative enterprises, helping organizations across the U.S., Europe, Asia, and Latin America to conceive and execute innovative business ideas and develop management capabilities related to co-creation.

Research Interests