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As an Associate Professor at the School of Marketing within the UNSW Business School, I am deeply committed to enhancing the educational experience for students from diverse backgrounds. I earned my PhD from the esteemed Guanghua School of Management at Peking University. My research is driven by a desire to explore ways to elevate student learning experiences and catalyze meaningful behavioral changes. Presently, I am delving into research projects that involve harnessing the potential of virtual reality to augment education and refining inclusive education practices. I currently serve as the SDG Committee Chair at the UNSW Business School and hold the distinction of being the UNSW Diversity Champion for Disability, advocating strongly for educational inclusivity. My dedication to this cause is evident in my proactive efforts to integrate Universal Design for Learning (UDL) principles into UNSW initiatives, aimed at bolstering digital neuro-inclusion in teaching and learning. My contributions to inclusive education have been recognized through numerous awards, including the FT Responsible Business Education Award for 2025, the 2024 Innovation Marketing Education Award (Runner-up) from the American Marketing Association, and the UNSW Award for Teaching Excellence in 2023.
University of New South Wales • Sydney, NSW, Australia
Teaching and researching in the School of Marketing.
Includes Business Intelligence, Enterprise Systems, and Cybersecurity Management streams.