Dr. Vidhi Chaudhri

Biography

Vidhi Chaudhri is an Associate Professor in the Department of Media and Communication at Erasmus University Rotterdam, where she also serves as the Academic Coordinator for the Master in Media & Business. Her teaching and research interests cover a variety of topics including organizational communication, public relations, corporate social responsibility (CSR), crisis communication, corporate reputation, social-mediated corporate communication, business-NGO relations, and employee engagement. Vidhi's research focuses on bridging the gap between academic theory and industry practice, employing a blend of conceptual knowledge with an applied perspective. She earned her doctorate in organizational communication from Purdue University, USA, and her scholarly work has been published in several peer-reviewed journals such as Management Communication Quarterly, Public Relations Review, and International Journal of Strategic Communication. Besides her publishing credentials, she has co-authored book chapters and contributed to business case studies, including a book titled Corporate Communication Strategies Managing Reputation published by SAGE. Before joining Erasmus University in 2012, Vidhi was an Assistant Professor at the Indian Institute of Management, Ahmedabad (IIMA), where she taught courses on organizational change and business communication. Originally from India, she also has experience working as a public relations consultant and as a voice-over specialist for India's national television network.

Research Interests

Experience