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Vincent Nijs is an Associate Professor of Marketing and Associate Dean of Academic Programs at the Rady School of Management, University of California San Diego. He is also the Co-Director of the Master of Science in Business Analytics program. Nijs received his Ph.D. in marketing from KU Leuven in Belgium and has a master's degree in marketing research from the University of Groningen. His research interests encompass advertising impact, competitive retaliation, category management, price rigidity, and promotional strategies. Previously, he served as an Assistant Professor of Marketing at the Kellogg School of Management, Northwestern University. Nijs has been recognized for his teaching excellence with awards such as the Sidney J. Levy Teaching Award and has contributed valuable tools for student learning in analytics programs. His publications include articles in prestigious journals such as Marketing Science and the Journal of Marketing Research, showcasing his expertise in marketing analytics and category demand effects.
Rady School of Management, University of California San Diego • La Jolla, CA
Teaching undergraduate and graduate courses in marketing and analytics, focusing on customer analytics and business analytics.
Kellogg School of Management, Northwestern University • Evanston, IL
Conducted research in the marketing domain and taught marketing courses.
Administered by the Scripps Institution of Oceanography. Curricular groups include Climate-Ocean-Atmosphere (COAP), Geosciences (GEO), and Ocean Biosciences (OBP).