Dr. Vincent Price

Biography

Vincent Price, Ph.D., is a leading global expert in public opinion, social influence, and political communication. Currently, he serves as the 10th President of Duke University and is also the Provost Emeritus of the University of Pennsylvania. He has held significant academic positions, including Emeritus Professor at the University of Pennsylvania and former chair of the Department of Communication Studies at the University of Michigan. His research extensively covers mass communication, public opinion, and social identification processes, with particular focus on media framing and the effects of political communication. Price has authored and edited numerous publications, including the widely cited book 'Public Opinion' (Sage, 1992), which has been translated into five languages. Additionally, he has served as editor-in-chief of Public Opinion Quarterly and has contributed to various editorial boards. His recent research, funded by prestigious institutions like the National Institutes of Health and the National Science Foundation, examines the role of online political conversation in shaping public opinion. Throughout his career, Price has received various awards for his contributions to teaching and research.

Research Interests