Dr. Vineet Kumar

Associate Professor

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Biography

Vineet Kumar is an Associate Professor at Yale School of Management, specializing in Marketing. His research centers around Digital Technologies and Artificial Intelligence, focusing on the economic benefits of AI and machine learning, fairness and bias in machine learning, digital transformation of companies, and the development of digital business models. He teaches core MBA courses in Customer Strategy as well as advanced electives in Digital Strategy and AI, and has developed executive programs for industry professionals from various companies including GE, American Express, and Microsoft. His work has been published in leading academic journals and featured in national and international media. Kumar is recognized for his contributions to understanding how digital technologies can create value for firms, customers, and policymakers, and has conducted extensive research on the implications of digital strategies for modern businesses.

Research Interests

Experience

Associate Professor

2010-01-01 — Present

Yale School of Management • New Haven, CT

Teaching core and advanced courses in marketing and digital strategy while conducting research on AI and digital technology.

Awards

#1

Winning Case Marketing

2016-01-01

Courses

Digital Strategies Digital Transformation Strategy

Requirements for Yale University

Doctorate Program
Requirements
GPA Requirement
Required:3.5
GRE General
TOEFL
Listening
Required:25
Speaking
Required:26
Total
Required:100
IELTS
Speaking
Required:7.5
Overall
Required:7
Prerequisites
Bachelor's degree in Engineering, Physics, Chemistry, Computer Science, or Mathematics
Application Checklist
  • Statement of academic purpose
  • Unofficial transcripts
  • Three letters of recommendation
  • Application fee ($105)
  • Resume/CV
Specialization Notes

Administered via the Graduate School of Arts and Sciences (GSAS). GRE General is optional for PhD.