Dr. Vivienne Long

Professor

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Biography

Vivienne Long is a Professor of Practice at the Foster School of Business at the University of Washington. With an MBA from the University of Pennsylvania and a BA from Stanford University, she has extensive expertise in brand management, entrepreneurship, innovation, and marketing strategy. Throughout her career, she has held several leadership positions, including Chief Marketing Officer at REI Coop Inc and Vice President roles at Starbucks Coffee, focusing on Digital Customer Experience and Global Coffee Innovation. Her previous experience also includes significant roles at Clorox Company and Procter & Gamble, managing product strategies and market initiatives. Vivienne is passionate about teaching and leads various courses such as Core Marketing Strategy and Entrepreneurial Marketing, fostering a new generation of marketers and entrepreneurs. Her career demonstrates a strong commitment to integrating academic principles with real-world business practices, making her a valuable asset to the academic community.

Research Interests

Experience

Chief Marketing Officer

— Present

REI Coop Inc • Seattle, WA

Vice President

— Present

Starbucks Coffee - Digital Customer Experience • Seattle, WA

Vice President

— Present

Starbucks Coffee - Retail Handcrafted Beverages • Seattle, WA

Vice President

— Present

Starbucks Coffee - Global Coffee Innovation • Seattle, WA

Marketing Director

— Present

Clorox Company • Oakland, CA

Senior Product Manager

— Present

Microsoft Corp • Redmond, WA

Senior Brand Manager

— Present

Procter & Gamble •

Sales Representative

— Present

IBM Corporation •

Courses

BA 500, Core Marketing Strategy MKTG/ENTRE 579, Intrapreneurship, New Product Development MKTG 511, Business-to-Business Marketing MKTG/ENTRE 555, Entrepreneurial Marketing

Requirements for University of Washington

Master Program
Requirements
GPA Requirement
Required:3
TOEFL
Total
Required:80
IELTS
Overall
Required:6.5
Duolingo
Overall Score
Required:105
Overall
Required:105
Prerequisites
Bachelor's degree from a regionally accredited college or university
Application Checklist
  • Online application
  • Transcripts
  • Statement of Purpose
  • Letters of Recommendation
  • Resume/CV
  • English proficiency scores (for international students)
Specialization Notes

Standard Graduate School requirements for University of Washington apply to most departments listed unless specified otherwise by the program.