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Wei Miao is an Assistant Professor in Marketing Analytics at UCL School of Management, University College London. Before joining UCL, Wei obtained a Ph.D. in Marketing from the National University of Singapore and a Bachelor’s degree in Economics from Fudan University. Wei’s research focuses on the application of causal machine learning and structural modeling, investigating significant issues within the sharing economy, platform economy, and industrial organization. The research explores the effects of different pricing schemes such as surge pricing and flat-rate pricing, as well as various dispatch systems in ridesharing markets. Wei studies optimal platform designs and strategies to prevent platform leakage, contributing to significant advancements in the field with publications in leading academic journals like the Journal of Operations Management and Transportation Research. Throughout his career, he aims to enhance the understanding of visitor behavior through analytics and optimize marketing strategies.