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Daisy Dai is an Assistant Professor in the Marketing Area at the Krannert School of Management at Purdue University. Her research interests include Advertising, Digital Platforms, and Consumer Analytics. She explores how digital platforms influence consumer behavior and the effectiveness of advertising strategies across various media channels. Her work contributes to the academic understanding of marketing practices in digital environments, providing insights that are valuable for both scholars and practitioners. She is actively involved in teaching and mentoring students, helping them navigate the complexities of marketing in the digital age. In addition to her teaching and research, Professor Dai is engaged in collaborative projects and has published works that enhance the body of knowledge in the field of marketing. She holds a strong commitment to furthering the study of consumer analytics and digital marketing strategies.
GRE is not required.