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Wendy De La Rosa is an Assistant Professor in the Marketing Department at the Wharton School of the University of Pennsylvania, specializing in behavioral science and consumer financial well-being. Her award-winning research has been published in top journals such as the Journal of Consumer Research and the Journal of Marketing, and she is a prominent figure in the field, co-creating the TED series 'Money Mind'. Wendy's work integrates insights from behavioral economics to improve understanding of how resource factors influence consumer behavior and financial decisions. She has been recognized as a Forbes 30 Under 30 Finance honoree and is a Paul & Daisy Soros Fellow. Prior to joining Wharton, Wendy obtained her Ph.D. from Stanford University's Graduate School of Business and was instrumental in establishing Google's behavioral economics unit, as well as working in private equity with Goldman Sachs.
Wharton School, University of Pennsylvania • Philadelphia, PA
Assistant Professor focusing on behavioral science and consumer financial well-being.
Wharton Doctoral programs cover fields like Finance, Marketing, Management, and Operations, Information and Decisions.