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Wenjia Ba is an Assistant Professor at the UBC Sauder School of Business, specializing in Marketing and Behavioral Science. She holds a BA from Fudan University and a PhD from Stanford University. Her research encompasses significant topics in Machine Learning, focusing on the intersection of technology and consumer behavior. Her work includes publications on Advertising Media, Target Audience Optimization, and the application of high-dimensional bandits in marketing. Ba's contributions to the field cover areas such as online platforms and consumer modeling, where she explores innovative strategies for consumer engagement and action optimization. She actively teaches market research courses at the undergraduate level, equipping students with essential insights and methodologies in contemporary marketing practices. With a strong emphasis on empirical research and a commitment to advancing the understanding of consumer interactions in the digital age, Ba's scholarship is paving the way for new frameworks in the marketing discipline.
Offers course-only and thesis routes. Focus areas include philosophy of science, mind, ethics, and Asian philosophy.