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Weston Baxter is an Associate Professor at the Dyson School of Design Engineering, where he directs the Interaction Foundry, an interdisciplinary research group focused on the intersection of behavioral science and design. His work aims to understand behavioral design practices and develop novel tools and methods to support it. He collaborates closely with organizations globally to develop insights into human behavior and create impactful interventions. Baxter is also a core staff member of the Innovation Design Engineering program run jointly with the Royal College of Art. His research primarily addresses user experience design and behavior change, emphasizing the development of new design theories and methodologies. His current research topics at the Foundry include Behavioral Change, Human Connectivity, Psychological Ownership, Contaminated Interaction, and Ritual Design. Additionally, he conducts professional training courses and consulting projects to help organizations navigate behavioral challenges.
Imperial College London • London, ENG, GB
Teaching and researching at the Dyson School of Design Engineering, focusing on behavioral design and innovative interventions.
Specialisms available in Materials for the Energy Transition or Theory and Simulation of Materials.