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William Cunningham is a Professor in the Department of Psychology at the University of Toronto and holds a cross appointment in the Marketing Area at the Rotman School. He has held several academic positions, including Associate Director of the Center for Cognitive Behavioral Brain Imaging and has been an Associate Professor and an Assistant Professor at Ohio State University. Cunningham earned his Ph.D. in Social Personality/Cognitive Psychology from Yale University, where he focused on neural components of automatic controlled social evaluation. His research primarily investigates the psychometric properties of implicit attitude measures, exploring inter-item consistency, stability, and convergent validity. Additionally, he has researched individual differences in activation of racial attitudes and the relationship between implicit prejudice and the propensity to think stereotypically. Cunningham's work contributes significantly to understanding social evaluations in cognitive psychology.
Department of Sociology