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Winston Kwon is a Senior Lecturer at the University of Edinburgh Business School, specializing in Strategy. His academic journey began with a PhD in Marketing from Lancaster University, complemented by a Bachelor of Commerce in Finance from the University of British Columbia. Prior to his academic career, Winston gained valuable experience in corporate finance and business analysis roles within the technology and consumer sector, including experience at Fortune 500 firms and startup ventures. He has held the title of Research Fellow at the Advanced Institute of Management (AIM). Winston's research interests lie at the intersection of social and environmental concerns, particularly focusing on the role of language and power in affecting strategic change. He examines how individuals can drive impactful changes through language and material practices within organizations, contributing to human development and environmental sustainability. His ongoing research includes studies on self-organizing networks of social innovation, the complexities of social enterprises, and the ideological implications in industries like wine during ecological crises.
Department of Marketing