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Wookjae Heo is an Assistant Professor at the White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management at Purdue University. He specializes in financial behavior, consumer behavior, financial stress, insurance planning, and machine learning. His academic journey includes a Ph.D. in consumer economics and financial planning from the University of Georgia, earned in 2016, and prior degrees of an MA and BA from Seoul National University in Korea. Before joining Purdue, he was a faculty member at South Dakota State University for five years. His research interests revolve around the welfare of financial consumers, behavioral interventions, and data analysis in financial planning and consumer research, contributing extensively to his field through committee memberships and editorial positions in relevant journals. He actively engages in research aimed at developing behavioral interventions for financial stress, highlighting the intersection of healthcare and financial decision-making across the lifespan.
White Lodging-J.W. Marriott, Jr. School of Hospitality and Tourism Management • West Lafayette, IN
Teaching and researching in the field of consumer science with a focus on financial behavior.
South Dakota State University • Brookings, SD
Involved in teaching and research related to consumer economics.
GRE is not required.