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Wyatt Schrock is an Associate Professor at the Eli Broad College of Business, Michigan State University, specializing in Marketing. He earned his Ph.D. in Marketing from Michigan State University, an M.B.A. in Finance from the University of Miami, and a B.B.A. in Marketing from the University of Michigan. Dr. Schrock has published research in top academic journals including the Journal of Personal Selling & Sales Management, Marketing Letters, and the Journal of Business Ethics. His primary research areas involve salesperson motivation, sales manager leadership, and brand management. Dr. Schrock has received multiple teaching awards and is recognized for his significant contributions to sales management theory, being honored with the James M. Comer Award. He also has ten years of corporate experience in various sales and marketing roles at companies like Procter & Gamble and Gannett. At Michigan State University, he teaches Sales Management (Marketing 383) and has had a positive impact on graduating student classes. Dr. Schrock has presented at numerous academic conferences and serves on the Editorial Review Boards of prominent marketing journals.
Michigan State University • East Lansing, MI
Teaching and conducting research in the Marketing department.
West Virginia University • Morgantown, WV
Taught courses in Marketing and contributed to the academic community.
Department of Psychology