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Dr. Xi Chen's research focuses on quantitative marketing and digital marketing, with particular interests in the impact of digital tools and platforms on consumer behaviors and the implications for company strategies and public policies. He obtained his PhD in Marketing from the School of Business and Management at the Hong Kong University of Science and Technology. His expertise includes quantitative marketing, consumer policy, social network theory, and causal inference.
Rotterdam School of Management • Rotterdam
Associate Professor focusing on marketing in both academic and practical realms.
Department of Econometrics / MSc Econometrics and Management Science.