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Xin Bao is a PhD student at the School of Social and Political Science, specializing in research related to children and family relationships. He has a strong academic background with a Bachelor of Philosophy in Philosophy from Sun Yat-Sen University and a Master of Arts in East Asian Studies from Duke University. Xin's research interests focus on how analytical data pertaining to website usage can inform personalized advertising approaches, aiming to collaborate with partners to enhance user experience. He has been involved in the Duke Asian/Pacific Studies Institute Summer Research Fellowship, further establishing his academic credentials.
Department of Marketing