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Xinrong Zhu is an Assistant Professor at Imperial College Business School, specializing in Marketing. Her research areas encompass quantitative marketing, empirical industrial organization, and retail analytics, with a strong emphasis on policy evaluation. In particular, she investigates the dynamics of product assortment availability within the retail sector, delving into vertical relationships and category captaincy contracts. Zhu's work also examines the impact of innovation and new product introductions on consumer behavior and market outcomes. Additionally, she studies the causal effects of policy changes and technological advancements on marketing strategies and consumer decision-making. She holds a PhD in Economics from the University of Wisconsin-Madison, and her research contributions can be accessed through her personal website and other academic profiles.
Specialisms available in Materials for the Energy Transition or Theory and Simulation of Materials.