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Xiyuan Ma is a Lecturer in Business Analytics at the University of Edinburgh Business School. He specializes in bridging the gap between business practice and data analytics. His research focuses on the application of statistical methods to improve decision-making processes in business contexts. Additionally, Xiyuan has a keen interest in the analysis of large datasets and the development of predictive modeling techniques. He engages with students to deliver high-quality education in business analytics, equipping them with necessary analytical tools and methodologies.
Department of Marketing