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Xu Li is an Assistant Professor of Management at the London School of Economics. His research lies at the intersection of organizational theory and strategy. He focuses on building literature in institutional theory and technological change, and his ongoing projects explore fundamental questions about the performance impact of innovation, with a specific focus on how these impacts are due to institutional forces that can be both useful and detrimental to individual firm's performance. Additionally, he investigates the sources of heterogeneity in firm-level individual creativity, especially concerning norm violations. Xu adopts mixed methods research designs, utilizing quantitative analyses of archival and experimental data alongside qualitative evidence collected through field observations and interviews with industry insiders.
Department of Economics