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Yanhong Gan is a Research Fellow at the UCL School of Management, specializing in understanding visitor behavior and improving website functionality through user authentication, session management, and analytics. With expertise in utilizing analytics tools such as Google Analytics and Matomo, Yanhong focuses on monitoring site performance and user interactions to enhance website efficiency and user experience. This includes tracking visitor journeys, identifying technical issues, and measuring content effectiveness. Yanhong also explores marketing strategies to deliver relevant advertisements and assess campaign effectiveness using platforms like Google Ads and Facebook Pixel.
University College London • London, England
Conducting research on visitor behavior and improving website analytics to enhance user experience.