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Yansong Hu is an Associate Professor at Warwick Business School, renowned for his deep exploration into the complexities of new product development and diffusion processes. His academic contributions have earned him top honors, including the esteemed M. Wayne DeLozier Award at the AMA Winter Conference and recognition from various prestigious journals such as Marketing Science and the Journal of Product Innovation Management. Yansong is dedicated to advancing marketing knowledge and has a rich history of teaching, having successfully guided a diverse range of learners from undergraduates to seasoned executives. He has received multiple Excellent Teaching Awards from Warwick Business School, reflecting his commitment to educational excellence. In addition to his teaching and research, Yansong serves as an ad hoc reviewer for top-tier journals and is a member of the Editorial Review Board for the Journal of Business Research, demonstrating his commitment to the academic community. His research interests center on the strategic facets of new product and service development, product adoption and disadoption in the context of big data, and the dynamics of marketing in a digital age. Yansong actively invites collaboration with students and scholars interested in quantitative analysis and marketing research.
Warwick Business School operates through subject groups rather than traditional departments. GMAT/GRE is recommended but not mandatory for most MSc courses, though competitive for Finance.