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Yao Ge is a researcher at Aalborg University, specializing in innovation management and marketing strategies. He holds an MSc in Innovation Management from Aalborg University and is currently pursuing a PhD in Business Management. Ge has published various articles focusing on topics such as service innovation, brand management, and digital marketing. His works explore the implications of consumer engagement in digital platforms and the dynamics of value co-creation. Through his research, Ge aims to contribute to the fields of management and organizational behavior, examining consumer psychology and the development of competitive strategies for enterprises. He actively participates in academic seminars and workshops that address contemporary management theories and practices, further enriching the academic environment at his institution.
Aalborg University • Aalborg, Denmark
Conducting research in business management with a focus on service innovation and brand strategies.
University of Chinese Academy of Sciences • Beijing, China
Researching management science engineering principles.
Requirements apply generally to Master's programs across departments including Sociology, Business, and Engineering at Aalborg University.