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Yaoyi Zhou is an Assistant Professor in Design Studies at the University of Wisconsin–Madison. His research focuses on the intersection of artificial intelligence (AI) and creativity in design ideation. He investigates how expertise shapes aesthetic judgment and perception of AI-generated visuals versus hand-drawn sketches. Zhou employs functional Near-Infrared Spectroscopy (fNIRS) to study cognitive responses to these forms of imagery, aiming to enhance understanding of creativity and design processes. His work emphasizes a human-centered design approach, merging efficiency with innovation to create responsive design solutions. Alongside his emphasis on AI in the design process, he explores the impact of spatial environments on social well-being, particularly within workplace settings and their influence on social networks. Zhou's research endeavors seek to empower designers and organizations to create inclusive and supportive environments that foster collaboration and social connection.
Department: Department of Computer Sciences