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Yasmin Sekhon Dhillon is a Professor at the Winchester School of Art, University of Southampton. Her PhD focused on consumption patterns of second-generation Asian Indians. Yasmin is an active researcher concentrating on consumption, culture, and identity. Her recent work investigates the meanings of luxury for children and the factors influencing their consumption decisions within various cultures. She successfully secured initial funding to explore luxury consumption among children from different nations, emphasizing design, well-being, and happiness. Yasmin has been awarded an Economic and Social Research Council (ESRC) grant to develop research impact, working closely with schools to disseminate findings to young consumers. Additionally, Yasmin is a member of the Chartered Institute of Marketing and collaborates with relevant professional bodies. She supervises PhD students conducting research on luxury, fashion, and cross-cultural consumption. Her teaching includes contemporary issues in luxury management and strategic marketing.