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Lee Yee Qin is a lecturer at Monash University Malaysia, specializing in sustainable research with a focus on consumer psychology. Her research investigates the effects of stimuli on consumer decision-making, emphasizing the promotion of sustainable product behaviors. By employing experimental methodologies, she aims to contribute novel theoretical insights and provide practical solutions with significant societal impact. Dr. Qin's dedication to practical applications fosters sustainability, and her work has been presented at leading conferences, including the European Marketing Academy Conference, American Marketing Association Conference, and Global Marketing Conference. In addition to her research, she has extensive experience in higher education, achieving an impressive teaching evaluation score of 97/100. Her student-centric teaching style fosters active engagement and critical thinking, creating an inclusive and supportive learning environment. Dr. Qin is committed to preparing students for real-world challenges, and her leadership as Chief Examiner has been recognized with commendations from student feedback surveys. She has received several prestigious awards, including the Dean's Honour List Thesis Award and the Monash Graduate Research Excellence Scholarship, reflecting her commitment to education and research excellence.
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