Dr. Yi Qian

Professor

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Biography

Yi Qian is a Professor at the UBC Sauder School of Business, specializing in marketing and behavioral science. He holds a BA, MA, and Ph.D. from Harvard University. His research focuses on the economic effects of counterfeiting and the dynamics of brand management and consumer behavior related to intellectual property rights. Qian has published significant work in leading journals including Marketing Science and Management Science. His insights into the interplay between innovation and marketing strategies, especially in contexts where counterfeiting is prevalent, contribute to a deeper understanding of consumer experiences and brand equity. In addition to his academic responsibilities, he teaches courses such as Marketing Research and Market Research, where he engages students with contemporary issues in marketing analytics and data-driven decision-making.

Research Interests

Economics Intellectual Property Rights Counterfeiting Brand Management Innovation Entrepreneurship Marketing Analytics

Experience

Professor

— Present

UBC Sauder School of Business • Vancouver

Responsibilities include teaching and conducting research in marketing and behavioral science.

Courses

Marketing Research (BCom) Market Research (COEC) Research Seminar Marketing (BCom)

Requirements for University of British Columbia

Master Program
Requirements
GPA Requirement
Required:3.3
IELTS
Listening
Required:6.5
Reading
Required:6.5
Writing
Required:6.5
Speaking
Required:6.5
Overall
Required:7
TOEFL
Listening
Required:22
Reading
Required:22
Writing
Required:21
Speaking
Required:21
Total
Required:100
Prerequisites
Bachelor's degree in Philosophy or related field 3 credits in formal logic 6 credits at the upper level in history of philosophy 3 credits at the upper level in ethics or value theory 6 credits at the upper level in metaphysics, epistemology, or philosophy of science
Application Checklist
  • Online application form
  • Application fee
  • Transcripts from all post-secondary institutions
  • Three letters of recommendation
  • Writing sample (15-20 pages)
  • Statement of intent
  • Evidence of English language proficiency
Specialization Notes

Offers course-only and thesis routes. Focus areas include philosophy of science, mind, ethics, and Asian philosophy.