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Yi Zou is an assistant professor in the Information Systems group at the Ivey Business School, where she focuses on the role of algorithm-based design in influencing individual attitudes, perceptions, and decision-making processes. Her research emphasizes understanding how algorithmic design can impact online community engagement and promote pro-social behaviors. Prior to her academic career, Yi worked as a data analytics consultant for clients in both the public and private sectors. She received her PhD in Management Information Systems from Queen’s University and a master’s degree in Electronic Commerce from Dalhousie University.
Streams include Archaeology and Bioarchaeology, and Sociocultural Anthropology.