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Yigang Pan is a professor at Schulich School of Business, York University, specializing in Marketing and International Business. His research focuses on branding strategies in cross-cultural settings and the impact of linguistic differences on branding. He has extensively studied market entry strategies for multinational corporations, including the dynamics of joint ventures and wholly owned subsidiaries. Pan has published numerous articles in top-tier journals such as the Journal of Marketing Research and the Journal of International Business Studies, particularly noted for 14 publications in the latter. In 2019, he received the Gold Medal for being one of the leading contributors over 50 years to the Journal of International Business Studies. Furthermore, in 2017, he ranked as the 7th most published author in the journal's 47-year history. His recognition as the 23rd most productive international business scholar across 29 elite journals between 1996 and 2008 highlights his significant impact in the field. Pan's work has frequently appeared in discussions regarding foreign direct investment in China, with several articles recognized as highly cited contributions.
Schulich School of Business, York University • Toronto, Canada
Full-time professor focusing on Marketing and International Business.
Department of Liberal Arts & Professional Studies graduate programs generally follow the Faculty of Graduate Studies (FGS) B+ minimum requirement.