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Yijun Chen is an Assistant Professor of Marketing at the Imperial College Business School, part of Imperial College London. He joined the faculty in September 2021 after obtaining his Ph.D. degree in Marketing from the John M. Olin Business School at Washington University in St. Louis. His research interests focus on various aspects of marketing, particularly relating to analytics and operations within the field of business education. Chen's academic work explores innovative strategies in marketing analytics and operations, utilizing data-driven approaches to enhance decision-making processes in marketing.
Specialisms available in Materials for the Energy Transition or Theory and Simulation of Materials.