Dr. Ying Zhu

Biography

Ying Zhu is an Associate Professor at the Gordon S. Lang School of Business and Economics, University of Guelph, specializing in Marketing. She earned her Ph.D. from Mays Business School, Texas A&M University, alongside master's degrees in Computer Science and Management. Ying's primary research interests include digital marketing, consumer behavior, business analytics, and social networks. Her work has been published in well-regarded journals such as American Psychologist, European Journal of Marketing, and Psychology & Marketing, with a focus on understanding the influences of technology on consumer behavior and the effectiveness of marketing strategies. Over her career, she has authored numerous peer-reviewed publications, some listed in the A* category of the Australian Business Deans Council Journal Quality List. Aside from her research, Ying is passionate about teaching and has received multiple teaching awards during her tenure at UBC and Texas A&M. She finds it rewarding to guide graduate students and actively participates in community service, having served on the Board of Directors for the Kelowna Museums Society.

Research Interests