Dr. Yiqi Yang

Biography

Yiqi Yang is an Assistant Teaching Professor in the Faculty of Kinesiology, Sport, and Recreation at the University of Alberta. His research focuses on sport consumer behavior, with particular emphasis on recreational skiing and its broader implications within the ski tourism industry. Yang examines the dynamics of leisure sport participation, particularly among Chinese Canadian consumers, highlighting significant cultural and market differences. His scholarly work has led to numerous publications in respected, peer-reviewed journals within the field of sport management and recreation. In addition to his research, Yang is deeply committed to teaching and mentorship. He believes that active engagement in learning processes is essential for meaningful education. Yang teaches a variety of courses, including Introduction to Sociology of Sport Leisure, Advanced Sociology of Sport Leisure, Leadership in Recreation and Leisure Organizations, Adapted Physical Activity, and Marketing in Recreation, Sport, and Tourism. He integrates experiential projects and real-world case studies into his curriculum, preparing students for the professional challenges they might face. Furthermore, he provides academic and career advising, fostering student development both within and beyond the classroom.

Research Interests