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Yiting Deng is an Associate Professor of Marketing and Analytics at the UCL School of Management, University College London. She previously served as an Assistant Professor at the University of Notre Dame’s Mendoza College of Business. Yiting holds a PhD in Marketing and a Master’s degree in Statistics from Duke University, alongside Bachelor’s degrees in Economics and Statistics from Peking University. Her research focuses on digital platforms and advertising, and her work has been published in leading academic journals such as Marketing Science, Management Science, Journal of Marketing Research, and Production and Operations Management. Notably, her research on advertising targeting was a finalist for prestigious awards including the Weitz-Winer-O’Dell Award and the Don Lehmann Award. Yiting serves as an Associate Editor for Service Science and the Journal of Business Research, and is a member of the editorial review board for Marketing Science. She teaches a core Marketing course within the UCL-PKU MBA programme and has previously taught core Marketing courses in various degree programs at UCL, Cambridge University, and the University of Notre Dame. Yiting has been recognized as one of Poets & Quants World’s 40-under-40 Business School Professors in 2022 and received the UCL School of Management Best Teacher Award in 2023.
University of Notre Dame – Mendoza College of Business • Notre Dame, IN, USA